The Snorinator pillow struck a deal with Sharks Lori Greiner and Michael Strahan on a recent episode of ABC’s Shark Tank.
Founders Lloyd and Sue Ecker captured the Sharks’ attention with their energetic pitch, so much so that Greiner and Strahan literally jumped into the demo bed to test The Snorinator’s patented Hinged Head Nest for themselves. The $100,000 investment brings both capital and strategic guidance to the startup, which plans to expand and scale up to enable future sounds of silence for both snorers and their partners.
“The Snorinator has not only solved my snoring problem the last three years, but it also got me back in the bedroom with my wife. The simple, research-backed, and patented design feels like sleeping on a cloud and has completely eliminated my snoring,” says founder Lloyd Ecker in a release. “Appearing on Shark Tank gave us the opportunity to connect with millions of people who are tired of their morning sore throats, their side-sleeping shoulder pain, and who are just plain tired of being tired and ready to actually do something about it. With Lori and Michael’s support, we’re now sure The Snorinator will become a major player in the sleep market.”
The Snorinator founder Lloyd Ecker was eventually kicked out of bed by his wife, Sue, after he’d tried snoring solutions without success. Determined to find anything that would keep them in the same bed, he discovered the High Fowler’s Position, a recommended sleeping posture dating back to 1888, which inspired Ecker to create The Snorinator.
Made with CertiPUR-US Certified Memory Foam, The Snorinator features a patented Hinged Head Nest, which cradles the head and neck and, according to the company, improves airflow, eases back and neck pain, boosts circulation, and helps reduce snoring.
“I thought it was very comfortable, and I have a father who would snore and you could hear him a block away. Usually, for someone who would buy this, it wouldn’t be the person snoring. I would market it towards the person that has to sleep with the person snoring,” said Guest Shark Michael Strahan on the episode. “I’m with you.”
“The best products out there that do the most amazing sales are always the ones that solve a big problem. Snoring is a huge problem. So, with some finessing I think it could be an incredible product,” said entrepreneur and Shark Lori Greiner, on the episode. “So you said $100,000… you would get Michael and myself.”
The Snorinator is available for $159.99. The Snorinator Fitted Pillowcase and Travel Bag are also sold separately.
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